In order to get more tourists from India market, Maldives is intensifying its engagement with the Indian travel trade. Besides this, Maldives is also trying to shed its image as the destination only for luxury travel.
“We will keep our image as a premium destination but at the same time will focus on other segments of the travel as well. There are 400 plus guest houses in the categories of 2-4 stars in the Maldives. This means, tourists, besides premium segment can also visit the destination,” pointed out Thoyyib Mohamed, MD, Maldives Marketing & Public Relations Corporation.
The target audience of Maldives is families, newly married couple, honeymooners, MICE etc. According to him, as far as India market is concerned, there are a lot of positive vibes, “I am sure this will help us to grow further.” The Maldives, by the end of 2018, received 90,474 tourists from India. “The connectivity from India is excellent. Cities like Chennai, Delhi, Trivandrum, Mumbai have direct flights to the Maldives. Many more flights will soon start flying to the Maldives,” he said.
Maldives Tourism has a special product to offer to its visitors called ‘Liveaboard’. Liveaboard SCUBA diving in the Maldives offers some of the world’s most pristine and colourful reefs along with luxury dive boats that satisfy the choosiest of vacationers. “These have 2-24 room capacity and moves from one island to another. The facilities of the boats are at par with 4-star category hotels,” he said.
With regard to the promotional exercise, he said that they will go for online advertising, roadshows, media events etc. “We will be organising a 4-city roadshow in India to promote the Maldives as a year-round destination amongst travel trade and media. I am very optimistic about the India market and would love to see the numbers of arrivals from India doubled next year,” said Mohamed.
Full details are available at the link below:
Source URL: Google News